I call this next part ‘You’ll Do What You Do Best’.

I have now taken the guess work out of my confidence scheme. I can now deal with you using actual facts. And I will mask and cover these facts with a thick layer of emotion. You, yes you will give me the keys to Old Gorman’s kingdom.

The next series of events are easy. And they only take, I would say, a few to several minutes. I call your company, Acme Lead Management Software. ‘How can we help you?’ I’ll let you know and you’ll buy it. Hook. Line. Sinker.

You have a decent PBX system for your customer support which integrates caller-id with your support software.

I utilize a quick and dirty software application that obfuscates and misrepresents my caller-id as coming from Old Gorman’s 800 number. Your customer support application automatically pulls up Gorman Industry & Futures customer record.

“Look this is Kent at Gorman Industries, glad to get you on the phone – I have a situation and I need some help, quick.”

You may reply: “Ok Kent, give me a second while I review your account. How are you today.”

While you type away I set the stage: “Not good at all. My boss, Mr. Gorman, needs two reports out of your system and he needs them before 9:00am or I am in some real trouble. And.. I have called like 5 times this morning and kept getting put on hold. What is wrong with your phone system!!!”

“Wow, my apologies Kent, I will notify my manager as soon as we end this call. So… now.. let me help you get what you need”.

I respond, “much appreciated – if you can help me here I will be your company’s number one fan again”.

I call this next part ‘Endgame: DEFCON 5 for you my friend.’ (coming soon)